Skip to content
Arête
Start a conversation

Independent websites and digital growth

Good businesses deserve to be found.

Arête builds websites that make established businesses look as good as they are, then helps the right people find them through Google Ads, Meta Ads and SEO.

Carefully made, clearly explained and priced without unnecessary agency overhead.

Start a conversationSee the work

Bespoke websites from £1,800. Clear scope and fixed pricing.

The idea

The quality of a business and the quality of its website do not always match.

Arête exists for capable small businesses whose work deserves to be presented properly. Sometimes that means rebuilding the website. Sometimes it means putting the right advertising or search strategy behind it. The recommendation starts with what will genuinely help, not with a predetermined package.

Self-initiated website project

A restaurant worth finding.

During a family holiday in Tenerife, ARDI served the best meal we had ever experienced. We returned for the final evening of the trip, then looked online afterwards to show friends and discovered the restaurant had no website.

So Arête made one: an intimate, multilingual restaurant website built around the atmosphere of the dining room, the menu and a direct WhatsApp reservation journey.

The ARDI website homepage on a desktop screen: the restaurant's illuminated entrance at night, with the heading Italian cooking, by candlelight, opening hours and a Reserve a table button.
The same ARDI homepage on a phone, with the menu, language switcher and reservation button reflowed for a small screen.
Rack of lamb cut into pink cutlets on a white plate with spinach, potatoes and three small bowls of sauce.
ARDI's long dining room in the evening: wooden tables and red-cushioned chairs under hanging bulb lights, with a tiled floor leading back to the bar.
Wooden tables laid for dinner with woven and dark place mats, burgundy napkins and glasses, lit by a lantern set among wine bottles.

The ARDI website on desktop and mobile, with original photography of the dining room, the tables and the food.

The work

  • Photography
  • Art direction
  • Copy
  • UX
  • Multilingual structure
  • Responsive development
  • WhatsApp reservations

Nobody asked for it. It was made to show what the restaurant's online presence could be. Every commissioned website gets the same treatment: the right photographs, words that sound like the business, a structure built around how customers decide, and one obvious way to get in touch.

Website design

A better website for the business you have already built.

Bespoke websites designed to make an established business feel credible, explain the offer clearly and turn more visitors into enquiries.

£1,800Starting price, per project

Discuss your website
  • Custom visual design and responsive development
  • Clear service and conversion structure
  • Technical and on-page SEO foundations
  • Accessible enquiry forms and analytics
  • Performance, accessibility and mobile quality checks
  • Fixed scope and pricing before work begins

Growth services

Then help the right people find it.

Once the website is doing its job, the next step is getting more of the right people to it. Google Ads, Meta Ads and SEO are full services in their own right, and each works on its own. Most businesses don't need all three. Arête will only recommend the ones that fit your business and your budget.

  • Captures existing demand

    Google Ads

    Capture existing demand from people already searching for the service, with proper conversion tracking and a fixed management fee.

    From £199 per month

  • Creates and tests demand

    Meta Ads

    Create and test demand through Facebook and Instagram with strategy, copy, creative direction and ongoing optimisation.

    From £399 per month

  • Compounds visibility

    SEO

    Build useful long-term visibility through technical foundations, strong service pages and content based on real customer searches.

    From £349 per month

Start a conversation

Ad budgets are separate and go straight to Google or Meta. Never marked up.

Why independent

The work gets the attention. The invoice does not carry the overhead.

Arête is deliberately independent. There are no account-management layers and no percentage-of-spend fees. You deal directly with the person planning, designing and improving the work.

Direct
One point of contact and no message passed through layers.
Clear
The scope, price, deliverables and next step are explained before work begins.
Selective
A service is recommended only where it fits the business and the budget.
Accountable
Tracking and reporting focus on enquiries and commercial outcomes.

Process

How the work happens.

  1. Understand

    Review the business, the customer, the current website and what a useful result would look like.

  2. Recommend

    Set out the leanest sensible route, with clear scope and fixed pricing.

  3. Make

    Design and build the website or launch the agreed campaign with tracking in place.

  4. Improve

    Use real behaviour and results to refine what matters rather than continuously adding work for its own sake.

Clear pricing

Enough information to know whether a conversation makes sense.

Final pricing depends on scope, but the starting point should never be a mystery.

Website designper project, fixed scope
From £1,800
Google Adsper month, fixed management fee
From £199
Meta Adsper month, creative direction included
From £399
SEOper month, transparent scope
From £349

No minimum term on monthly services. Ad budgets go straight to the platforms and are never marked up.

Questions

Straight answers.

Anything not covered here? Ask. You'll get the same straight answer.

Why is Arête less expensive than a traditional agency?

Because you're paying for the work, not the building it's done in. There are no account managers to fund, no layers of sign-off and no percentage-of-spend fees. The website or campaign gets the same care. The invoice just doesn't carry the overhead.

Is Arête a freelancer or an agency?

Arête is an independent digital practice, not a large agency. You work directly with the person doing the work, while the brand remains the public-facing identity. No handovers, no juniors, nothing lost in translation.

Can a business start with only a website?

Yes, and most do. A website that does your business justice is the best place to start, because every ad and every search ends up there. Google Ads, Meta Ads or SEO can follow when the foundation is ready, and only if they fit.

Do advertising or SEO services require a long contract?

No. Google Ads, Meta Ads and SEO are billed monthly with no minimum term. Pause or stop with reasonable notice, and everything built for you stays yours. The aim is to keep you because the work is good.

Does Arête guarantee results?

No, and be wary of anyone who does. Nobody controls Google's rankings or a customer's decision. What Arête commits to is a fixed scope, careful work, proper tracking and honest reporting, so you can see exactly what you're getting back.

Start a conversation

Tell Arête about the business and what currently feels missing.

You will receive a direct reply with the most sensible next step, even if that means recommending that nothing needs changing yet.

  1. A direct reply

    A personal reply, usually within one working day. No sales script, no chasing.

  2. A short conversation

    A look at the business, your current website and what a good result would look like for you.

  3. A clear recommendation

    The leanest sensible next step, with fixed scope and a fixed price. Sometimes that's nothing yet, and you'll be told so.

Prefer email? Write to info@aretemarketing.co.uk.

No sales script. Arête will reply directly, usually within one working day.